An innovative industry needs an innovative workforce. With its reputation for advanced technology and continuous innovation, the Australian cotton industry draws on the expertise of a range of workers, including on-farm workers and contractors, agronomists and consultants, and research scientists, to name a few. Yet, there is the very real potential for disruptive new technologies to demand changes to workforce profiles of the industry. This challenge raises the question, what is the expertise—the personal strengths, knowledge, skills—that the future workforce needs to maintain and improve the cotton industry’s strong production outputs in a competitive market?
ACCELL and CRDC postdoctoral research fellow, Dr Nicole McDonald, is researching and developing practical strategies to support the cotton industry to attract and develop the next generation of expert workers. Continue reading “THE COTTON INDUSTRY – NEXT GENERATION”