Did you know that metaphor is more than a literary adornment? Metaphor is key to understanding the world, the meaning of life, and communicating with other people.  Metaphorical language often goes unnoticed, yet we humans use metaphor in every day talk with one another, in what we read and write, and even in the way we gesture to say something.

For example, take the abstract concept time: “Time is money”, “Times are a changin”, “Times are tough”. Consider how often people use time in relation to a more concrete or physical experience, such as time in terms of space, distance, and movement: TIME AS AN OBJECT MOVING TOWARDS YOU.  “The meeting was brought forward to Monday.” Continue reading “Metaphor Identification Research Opens a New Vista on Career and Work” →