Metaphors of Higher Education: What do they reveal?

USQ by line

KNOWLEDGE and BELIEF = AN OBJECT THAT IS SPATIALLY LOCATED
Find Knowledge

Figurative frame of knowledge: Knowledge is something to be discovered, or we can see where it is by searching for it.

Discover Belief

Figurative frame of belief: Belief is something you can find out that you did not know before.

Methodology: Metaphor Identification Procedure Vrije Universiteit (MIPVU) (Steen et al., 2010)

Metaphor as a Wine Education Corkscrew

Wine is a captivating beverage. Each glass tells a story of aromas and flavours, people and places, culture and history. For many people, the winery cellar door is their entry point to wine appreciation, knowledge, and awareness—wine acculturation and education. Wine is, after all, a definitively human phenomenon, made by people for people to experience and enjoy. Continue reading “Metaphor as a Wine Education Corkscrew”