Metaphors of Higher Education: What do they reveal?

USQ by line

KNOWLEDGE and BELIEF = AN OBJECT THAT IS SPATIALLY LOCATED
Find Knowledge

Figurative frame of knowledge: Knowledge is something to be discovered, or we can see where it is by searching for it.

Discover Belief

Figurative frame of belief: Belief is something you can find out that you did not know before.

Methodology: Metaphor Identification Procedure Vrije Universiteit (MIPVU) (Steen et al., 2010)

Career Guidance: Metaphors Matter.

Are you a career practitioner? Perhaps you are part of a careers counselling team in a Higher Education (HE) workplace? If you are, then every day you listen, support, and guide a multicultural and multi-generational mix of students and graduates in their decision making and planning of their education, career, and working life. You understand that their values, qualities, and varied experiences of life influence their education choices and career plans. You also recognise that people conceive, design, develop, and organise their career futures through personal stories in dialogue with themselves or others such as their career counsellor.

Listen to Lachlan’s story

Narratives are infused with metaphors

Students and graduates like Lachlan tell stories of their lived experience that are peppered with dreams and aspirations. Through these narratives they convey their self-conscious in language infused with metaphoric frames that organise and go on to dominate their perspective. Inkson (2004, 2006) categorised nine metaphors of career as inheritance, construction, a cycle, matching, a journey, encounters and relationships, roles, a resource, and a story and in later research explored boundaryless and protean careers. Such metaphors may facilitate and highlight or alternatively, bias and obscure understanding of client, practitioner, or both.

Career counselling involves vocational decision-making and this is framed by the social context and personal values of the individual; in other words, their sense of reality or world view. These background assumptions can be examined through metaphor identification. In our research of Australian and Norwegian HE students and graduates (Creed & Nacey, accepted), we examined the language students and graduates used to talk about education, career, and future working life and identified metaphors using the Metaphor Identification Procedure VU University Amsterdam.

We found many similarities, for example:

containerEDUCATION IS A CONTAINER

Here, Kate and Guro talk about education framed as an object/container with an inside and an outside:

  • [Kate] It is sort of exciting to think that I can go out there and change things.
  • [Guro] I tillegg til at vi har lengre perioder ute i praksis.
    In addition to our having longer periods out in practice

givingEDUCATION IS AN ACTION

Fiona and Lise Helen frame education as an action of giving:

  • [Fiona] The opportunities that study is giving me and the extra skills that study is giving me, it’s opening up more doors.
  • [Lise Helen] Og det gir oss god erfaring i forhold til hva vi faktisk måtte møte i det ordentlige arbeidslivet.
  • And it (my studies) gives us good experience with respect to what we actually will meet out in the real working life.

constructionEDUCATION IS CONSTRUCTION

And, Armando and Magnus talk about their HE experience in terms of building processes:

  • [Armando]I would recommend USQ because there is the support and the environment which is very great for learning.
  • [Magnus] Med bakgrunn fra 7 år i rørleggerfaget var det naturlig for meg … å bygge videre på min tidligere utdannelse.
  • With my background in plumbing, it was natural for me … to further build on my previous education.

But we also found some differences, for example:

takingEDUCATION IS AN ACTION

Here, Stephen takes his education for a particular purpose whereas Daniel takes education more or less as a means in itself; both involving physical action:

  • [Stephen] In my future, I’d like to take what I’ve learnt from anthropology and combine it with my law career.
  • [Daniel]Du kan med denne utdanningen her ta mange forskjellige jobber.
    You can take many different jobs with this education.

making friendsEDUCATION IS AN ACTION

And, in this example, Sam talks about his HE relationships and encounters that could include networking as an active process in contrast to Kristian whose language more passive receipt:

  • [Sam]I’ve just learnt so much here and have made lots of good friends
  • [Kristian] Det er derfor …lett å nye studievenner
    It is therefore easy to ‘receive’ new study friends

And there were surprises, for example:

Interestingly, although we did find the metaphor of A JOURNEY was used to talk about career and working life, it was not a frequent feature of the student and graduate narratives.  For instance, here Damien considers his graduation and Kari reflects on her career:

journeyCAREER AND WORKING LIFE ARE A JOURNEY

  • …today is the final part of the journey [and] I think it signifies the next part of the journey [Damien]
  • Min karrierevei har vært preget av utfordringer [Kari]
  • My career path has been characterized [lit: stamped] by challenges

Implications for practice.

An awareness of metaphorical language has practical implications for career practitioners in their everyday communication and interactions with clients because metaphors provide a window to background assumptions and conventions. I should point out that this is not a one-way street; an understanding of metaphor provides practitioners with insight about their own theoretical frames of education, career, and working life. Therefore, when we talk about education in terms of physical motion (i.e.., EDUCATION IS AN ACTION), learning and teaching can be understood as involving a human action of providing someone with something that is taken and becomes EDUCATION IS A POSSESSION.

In our examples, a human action served as the frame of a metaphorical giving and taking scenario. Here, the entity of a university and/or the even more abstract entity of education is ‘performing’ the action of giving EDUCATION AS A RESOURCE. The ‘resource’ being provided to the student for their ‘possession’ is an opportunity and experience that they will be able to apply to their future career development and working life. As a career counsellor, consider the different entailment’s of EDUCATION IS AN ACTION (i.e., A POSSESSION or A RESOURCE). It it is important to be aware that metaphors may be expressed, reflected, or reinforced by those in positions of power or authority. This has implications for our own career guidance communication.  For instance, explicitly highlighting such a difference may prove beneficial in situations involving career guidance, as a student could be prompted to consciously reflect upon their reasons for enrolling in a particular program and the future utility of their degree.

Given the internationalisation of higher education, we propose that metaphor identification and conceptual analysis should be introduced to career counselling and guidance literature to help practitioners explore and understand the student and graduate narrative (and their own) leading from education to career development and working life.

Forthcoming publication: Creed, A., & Nacey, S. L. (accepted). An investigation of metaphor usage in career and working life: Introducing the MIPVU methodology. In P. McIlveen (Ed.), Radical social constructionism. Amsterdam, The Netherlands: Sense.

THE COTTON INDUSTRY – NEXT GENERATION

An innovative industry needs an innovative workforce.  With its reputation for advanced technology and continuous innovation, the Australian cotton industry draws on the expertise of a range of workers, including on-farm workers and contractors, agronomists and consultants, and research scientists, to name a few.  Yet, there is the very real potential for disruptive new technologies to demand changes to workforce profiles of the industry. This challenge raises the question, what is the expertise—the personal strengths, knowledge, skills—that the future workforce needs to maintain and improve the cotton industry’s strong production outputs in a competitive market?

ACCELL and CRDC postdoctoral research fellow, Dr Nicole McDonald, is researching and developing practical strategies to support the cotton industry to attract and develop the next generation of expert workers.  Your input to this R&D is valuable. Please take 5 minutes to register your interest via the link below:

https://tinyurl.com/y8pmb6r4

OPTIMISING TALENT

The first phase of Dr McDonald’s applied R&D project will identify:

  1. the career motivations of the next generation of workers,
  2. the workers who are set to innovate and capitalise on new technology, and
  3. the support and training needed to maximise the potential of these workers.

The findings of the R&D will inform evidence-based strategies for workforce management and development for cotton production businesses and, more broadly, the cotton industry.

CF - Cotton on_

Courtesy of Cotton Australia

Many cotton growers are advocates for attracting and developing new talent in the industry.  Excellent initiatives such as the Cotton Gap Year are proving very useful. There are obvious benefits to recruiting new talent and investing in training.  But, employing a relatively inexperienced recruit can be risky. And, transferring what is learned in training to enhance on-the-job performance can be challenging, particularly when new skills learned in training may be lost within a year if not put to good use. These are just some of the reasons why this R&D project is so important.

We want to support growers and other professionals in the cotton industry to ensure their future workforce is the best they can be, and that the cotton industry is the first choice for talented and capable young people making career decisions.

TELL US WHAT YOU THINK

  • Do you work in a cotton industry profession either on-farm, or related to farm production (e.g., growers, farm hands, agronomists, consultants, scientists, researchers, extension officers, contractors)?
  • Are you someone who has been working in the cotton industry for 5 years or less?
  • Do you currently employ someone who has been working in the cotton industry for 5 years or less?

If  you answered “yes” to any one of these questions then we want to hear from you.  It takes only 5 minutes to register your interest via the link below:

https://tinyurl.com/y8pmb6r4


CRDC_logo

This project is supported by the Cotton Research Development Corporation (CRDC).

What’s your employability factor?

Employability key

The Round 2 A-GRADES questionnaire is now live and awaiting student and graduate participants from any degree or discipline both domestic or international. Access to the online A-GRADES questionnaire can be found here. It takes no more than 10 minutes to complete. Your participation is vital for the construction, validation, and production of this personal employability measure.

Project Aim

The project A-GRADES (Australian Graduates Employability Scale) aims to create a career development tool specific to the Australian higher education context. Now under construction by the R&D team at ACCELL, A-GRADES is designed for students and graduates, university personnel (e.g., career practitioners, work-integrated learning specialists), and researchers across academic fields. The project is funded by Graduate Careers Australia as part of GCA’s Graduate Research Program.

A-GRADES Data Collection-Round 2: Validation of the measure

Cross area, pan-university collaboration is vital for the three sequential stages–Round 1, 2, and 3–of national data collection. In Round 1 questionnaire, almost 700 domestic and international students and graduates from around Australia participated. We are now conducting the Round 2 questionnaire where data collection concerns the validation of the measure. The national breadth of the study will ensure that sampling accounts for age, discipline, gender, and other data that may be used to test for measurement invariance and assure normative representation where practicable.

The project has received ethical clearance from the host institution, University of Southern Queensland. We thank you in advance for your support of this important project and facilitation of participation by students, graduates, and other interested persons. We will provide regular updates on the ACCELL website about the project A-GRADES and professional development opportunities.

Teachers Teach for the Futures of Australian Students

School of Teacher Education and Early Childhood - University of Southern Queensland

Beginning in the early years of childhood education though to senior years in high school, students are learning about the world of work and careers.  And teachers are leading students’ learning about their futures.  When it comes to career development learning in schools, teachers provide crucial learning experiences that expand their students’ imaginations and possibilities. Despite their obvious importance, teachers’ expertise in career development learning is pretty much unknown.  ACCELL doctoral researcher, Greg Souvan, is exploring teacher’s interest and knowledge of career development learning that occurs in mainstream subject classes.

Career Learning in Mainstream Subjects

The primary focus of the research is to investigate mainstream teachers’ beliefs about teaching career development concepts within their classes in secondary schools. The findings of this research should heighten education departments’ awareness of career development learning in schools.  Also, the findings will inform professional development for teachers in the future.

Teachers may have high self-efficacy beliefs when teaching in their specialist subject area.  However, many secondary school teachers without qualifications or professional development in career development studies are asked to take a career education class.  This research project is exploring teachers’ beliefs about their pedagogical expertise and their perspective on career development activities in subject classes.

The participants involved in this research are secondary school teachers.  It does not matter if they have taught or have not taught a specific career education class. The research is exploring a mix of perspectives from different teachers.

Tell Us What You Believe

We want to support teachers who are doing great work in their classrooms and schools.  If you are a teacher, please complete an online survey that should take about 5-10 minutes. Click on the link here to access the anonymous survey: http://www.createsurvey.com/s/lFjVMl/

If you know a teacher then please share this article. You can use the share buttons to spread the word through twitter, Facebook, and LinkedIn.

By completing or sharing the survey, you will help us to discover more about what teachers want to learn to do their important work to inspire students. Please accept our thanks for your support of the project.
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Philosophical Considerations on Employability: That Matrix of Person, Context, and Relationships in the World of Work.

Employability is Not…

  • a shopping list of knowledge, and cognitive and behavioural skills; or
  • the probability of getting a job; or
  • owned by government or industry.

Employability is…

  • person-centred; and
  • context-sensitive; and
  • relational.

Employability is Person-Centred

Employability is a psychological construct comprising a mixture of dispositional traits, characteristic adaptations, and personally definitive life stories that are meaningful to identity construction, among social relationships, and within economic contexts related to work.  As a construct, employability is an intangible notion that is reflected in a person’s behaviour.  One cannot observe employability directly but one can observe its personalized expression in traits, adaptations, and stories in context.

  • Dispositional traits are relatively stable feature of a person are associated with specific behaviours.  Conscientiousness, for example, is a dispositional trait that is observed as a person’s active dedication to tasks and high levels of productivity in work.
  • Characteristic adaptations are relatively flexible and can be learned and developed over time and with experience.  Self-efficacy, for example, is an adaptation that comprises a person’s beliefs about ability to perform a certain task.  Self-efficacy can be learned by quality experiential learning, observational learning, persuasion, and positive emotional experiences.
  • Life stories are the definitive quality of an individual.  No one person has the same life stories; these are the quintessential narratives that make a person a truly indivisible individual.  A person’s life stories engage their past, present, and future, and, moreover, these stories are created in relation to past, present, and future with other people. The themes within a person’s stories make meaning from traits, adaptations, and experiences in the world.  Dispositional traits, characteristic adaptations, and life stories underpin an individual’s employment-related contemplation, decision-making, and actions toward attaining and maintaining a desired volume and type of work.

Employability is Context Sensitive

Employability is context-sensitive and can be understood within a turbulent confluence of factors that influence any given individual’s chances of working. An individual may enjoy great opportunities in one context but very few in another context, at another time, or another place. For example, a person who is qualified to practice a profession or trade in one country may not be in another.  Employability affects a person’s volition to engage with the new context.  In the context of a manufacturing plant redesign and restructure, a person trained in the mechanical operation of one machine requires the conscientiousness, self-efficacy, and meaningful reasons to actively engage in learning activities that enable the transfer of present expertise to another machine requiring additional expertise.

Employability may motivate an individual to acquire certain items on the shopping list of knowledge and skills that are in demand and, thereby, increase the probability of employment.  Thus, employability is reflected in an individual’s contemplation, decision, and actions to evolve as a person by acquiring additional knowledge and skills.  Employability is not the knowledge and skills per se; it is the propensity to understand their personal value and act toward their acquisition for deployment in a specific context.

Context and access to resources in context (e.g., knowledge, finances) may foster or inhibit a person’s employability.  For example, knowing how to acquire and critically appraise information about the world of work (e.g., job market requirements) is dependent on knowledge of context.  Furthermore, discovering information about affordable training and being able to afford it may be attractive to one person who recognizes the potential to personally benefit from the training; but, the same training may be inappropriate to the aspirations and volition of another person.

Employability is reflected in an individual’ characteristic adaptations and narratives that inform knowing the difference between what is appropriate and inappropriate training and, if choice is available, making an informed and meaningful decision and taking actions that benefit the individual. Inappropriate training is that which is irrelevant to an individual’s aspirations and goals that distinguish personal narratives.  Consider, for example, those workplaces in which staff are directed to take mandatory training in some particular topic that is essentially irrelevant to the person’s aspirations and goals, and failure to complete the training results in penalties such as withholding salary increments.  Also consider those governments which direct unemployed people to take on training with little relevance to their aspirations and goals, and instead merely soaks up precious time and resources needed for pursuing relevant opportunities, and then these governments impose financial restrains on the person for not completing the training. In these situations, there is no choice.  Being compelled to training by force of withholding salary increments or unemployment allowance is not a choice—it is conscription—and does little to enhance an individual’s sense of employability.

Employability is Relational

Work is done by people, with people, and for people. At every transaction of work there is a relational moment.  People do work in organizations, small and global, and an organization is a relational matrix. People work to provide for their families and their communities.  The ostensibly lonely solo consultant tapping away at a keyboard is producing something for someone. Thus, work and employability cannot be conceived of meaningfully without understanding the relational context.  An individual’s personally meaningful narratives about work are inevitably about oneself and another.

As an intrinsically relational activity, the meaningfulness of work is embedded in distal, broad spectrum cultures and discourses (e.g., at the level of a nation) and proximal, micro-cultures and discourses (e.g., within organizations, families).  Employment and employability–two ostensibly simple concepts–take on vastly different meanings and actions in different discourses.  The economist who is embedded in political institutions, endowed with power to create policies that affect the lives of individuals, cannot understand and talk about employment and employability in any other discourse than that which empowers him: economics.  This langauge of economics extends into the realm of human resources practitioners whose recruitment mechanisms reify the items typical on the  employability skills shopping list: communication, teamwork, problem solving, etc.  Educational institutions propagate this discourse in their own terms (e.g., graduate attributes) with synonymous meanings and equivalent intents.

An individual has little choice but to learn this discourse and perform with alacrity.  She must engage with the discourse; to do otherwise would cast her as an unrecognizable outsider unable to relate to others.  Unable to imbue herself in a given organizational culture by relational means (e.g., networking), her fettered attempts to secure employment will leave her inexorably dispirited. To this endeavour, “employability”, an individual must bring all her psychological resources: dispositional traits, characteristic adaptations, and definitive narratives.  Knowledge and skills alone will not suffice.

Bibliography

Blustein, D. L. (2006). The psychology of working: A new perspective for career development, counseling, and public policy. Mahwah, NJ: Lawrence Erlbaum Associates.

Foucault, M. (1972). The archaeology of knowledge (A. M. S. Smith, Trans.). London, UK: Routledge.

Fugate, M., Kinicki, A. J., & Ashforth, B. E. (2004). Employability: A psycho-social construct, its dimensions, and applications. Journal of Vocational Behavior, 65(1), 14-38. doi:DOI: 10.1016/j.jvb.2003.10.005

McAdams, D. P. (1995). What do we know when we know a person? Journal of Personality, 63(3), 366-396. doi:10.1111/j.1467-6494.1995.tb00500.x


This article is the first in a series of philosophical musings about employability. The present article is by ACCELL’s Research Director, Dr Peter McIlveen. McIlveen argues that employability is about self-determination in context. Some scholars suggest that his perspective is too individualistic, that it does not sufficiently account for context, and that leads to a “blame the victim” perspective.  What is your perspective?

Employability Research Teams United

Flag 2

ACCELL has joined forces with the International Research and Intervention Laboratory: Psychology for Vocational Guidance and Career Counseling and Talents (LabOProCCareer&T), under the leadership of Professor Annamaria di Fabio, at the University of Florence, Italy.

ACCELL’s Research Director, Peter McIlveen (USQ) and Research Fellow, Allison Creed (USQ), presented an Australian flag to LabOProCCareer&T’s Research Director,  Annamaria di Fabio. The ceremony symbolizes the partnership between the two research teams. Professor di Fabio was honoured to receive the flag brought from the Toowoomba office of Dr John McVeigh, Member for the Seat of Groom in the Australian House of Representatives.

ACCELL and LabOProCCareer&T are conducting research that spans Italy, USA, and Australia.  The two teams are focused on the psychological qualities of employability that enable a person to best use their knowledge and skills in the labour market.

Like ACCELL, the LabOProCCareer&T research team focuses on vocational guidance, career counselling, career development and career management, with the particular goals of identifying and promoting individual resources and developing an evidence-base for effective, innovative interventions.  LabOProCCareer&T finds answers to questions that are important for education and workforce development:  Which factors play a role in career decision-making? Which factors promote adaptive career outcomes? Which factors contribute to the development of intrapreneurship for the 21st century? Which interventions are effective in promoting career and life management in the 21st century? Which are effective and efficient processes of recognition and enhancement of the talents and skills in a lifelong perspective?

What do you mean “I’m employable?”

Employability photo

Work is central to people’s lives. Consider when we meet someone for the first time. Invariably, one of the first questions asked is “what do you do?” meaning, what job do you do to earn a living?

Career and identity
Peoples working lives and social identity have been shaped by the notion of career (Watts, 2000) and career has been described as a means to self-actualisation (Adamson, 1997). A career identity is an individual narrative or story that explains “how the self of yesterday became the self of today and will become the self of tomorrow” (Savickas, 2005, p. 58). As with a literary story, the plots of a personal narrative bring coherence, structure, and a heuristic through which to understand a person’s story (McIlveen & Patton, 2007, p. 228). Careers engender group formation that unite individuals, provide a sense of identity, offer a means for fulfilment, and “provide our daily bread” (Inkson, 2007, p. xviii).

Employability
Significantly, the concept of career is evolving in today’s society to encompass an underlying agenda of employability. In doing so, it moves career away from the role of the employer or organisation and instead career becomes more person-centred. In other words, employability makes the individual the focus and a person-centred approach is pursued in the field of vocational psychology today. Sufficiency is measured in terms of high or low employability.

Despite the potentially negative overtones of quantification, employability is now recognised as a work specific active adaptability and this means that characteristic adaptations of employability can be learned and applied. Does this mean that employability can be used to re-frame career to service the needs of the individual worker rather than the interests of the organisation? Blustein and McWhirter (2002) go further and argue for a more holistic focus starting with the individual but extending to a more socially contextualised context of understanding.

ACCELL: Current research
The research team at the Australian Collaboratory for Career, Employability, and Learning for Living (ACCELL) is focused on describing, explaining, and enhancing employability through educational strategies. Most recently, ACCELL found that some, but not all, metaphors of employability used by students and graduates actually predict their confidence for searching for work. This research finding can be used by educators and employers to better engage students in employment programs. The research report is in preparation for publication. Standby by for updates.

 

Metaphor as a Wine Education Corkscrew

Wine is a captivating beverage. Each glass tells a story of aromas and flavours, people and places, culture and history. For many people, the winery cellar door is their entry point to wine appreciation, knowledge, and awareness—wine acculturation and education. Wine is, after all, a definitively human phenomenon, made by people for people to experience and enjoy.

Essentially, the cellar door experience underpins customer relationship development, direct sales opportunities, and learning about wine appreciation. Wine quality and convivial surroundings are important, but effective communication is essential. The cellar door is a key for the Australian wine tourism industry to unlock the potential of domestic and international visitors for rural and regional areas. These visitors to our wine regions contribute to rural economies and employment by spending their tourism dollars at the cellar door.

In their forthcoming paper, Uncorking the potential of wine language for young wine tourists, ACCELL’s Research Fellow Dr. Allison Creed and Research Director Dr. Peter McIlveen draw attention to effective wine communication with a focus on the young wine tourist: Does the language used to describe and learn about wine have the qualities to invite a younger audience into wine culture?

This is an important question for two reasons. First, language is inherent to the uniquely human experience of wine in terms of how it is described to self and others (e.g., tasting notes).  Second, effective communication with and education of consumers underpins growth in wine knowledge that, in turn, contributes to growth in ethical wine consumption (Knott, 2004).

Winespeak and metaphor

Wine is embedded in cultures and aesthetics (e.g., food, fashion) and wine language is full of fuzzy concepts (e.g., the nose and bouquet; flavour and mouthfeel; finish and after taste). Somewhat disparagingly referred to as winespeak, wine communication is rich in figurative language. To this end, metaphor is a frequent feature of wine reviews and tasting notes used at the cellar door, on winery websites, or promotional materials. Metaphor involves two different knowledge domains: a target domain (e.g., wine) and a source domain (e.g., a person). That is, people come to understand one thing in terms of another (e.g., this wine is round—the mouthfeel given as shape; a palate full of nervous energy—an appraisal in terms of personality).

Personification of wine

Wine consumers experience more of the intrinsic characteristics of a wine after they receive product information. Therefore, effective communication is important because it underpins growth in wine knowledge that, in turn, contributes to growth in wine consumption. Personification can be an effective communication strategy and tool for wine education. Personification is where a product or brand is talked about to engage consumers via their experiences of it in terms of its similarity to and relatedness to people. “Marketers can use a variety of visual, verbal and metaphorical tools to activate knowledge of a ‘human’ schema and, thereby, enhance consumers’ tendencies to perceive brands in anthropomorphic ways” (MacInnis & Folkes, 2017, p. 37).

For instance, a wine has a voice: announce, sing, whisper, or suggest; wine has psychological features: confident, honest, mellow, or brooding; wine has physical attributes: heart, nerve, and backbone; and, wine has aesthetic properties: gorgeous, luscious, and youthful.

The personification of wine helps people understand the wine experience through figurative language frames. A figurative frame captures information to make an unknown, abstract and/or complex issue more concrete and comprehensible. Such framing utilises metaphorical language to personify and story the wine experience. Therefore, what is and what is not an effective frame is an important area of research to uncover the proactive capability of figurative frames in wine communication directed at different groups of wine tourist.

The persuasive power of metaphor

Metaphor can be an educational “corkscrew” to open up wine to consumers. Consumer behaviour studies of metaphoric language in advertising and promotion indicate that metaphoric expressions are more persuasive than literal speech (Bosman & Hagendoorn, 1991; Forceville & Urios-Aparisi, 2009; Tom & Eves, 1999).  When seen as a resource, metaphor analysis has the power to uncork the potential of wine language and enhance wine education. In light of this and to bookend the forthcoming article, ACCELL’s Research Fellow, Dr Allison Creed, was invited by Dr Lettie Dorst to present her interactive workshop Waiter! There’s a Metaphor in my Wine at Leiden University Centre for Linguistics in the Netherlands during her residency at the Metaphor Lab Amsterdam as a Visiting Research Scholar from June to November 2017.

Leiden wine workshop_promo

Waiter! There’s a Metaphor in my Wine is designed as an interactive workshop that offers participants a theoretical, methodological, and gastronomic introduction to wine, genre, and metaphor. The genre of wine reviews is used to demonstrate the potential for metaphor to transform and translate people’s sensory and emotional responses to the aesthetic artefact of wine. Participants at the Leiden University workshop took part in wine tastings and collaborated to identify metaphorical language using the Metaphor Identification Procedure Vrije Universiteit (MIPVU; Steen, et al, 2010) in a wine review sample. Groups enjoyed creating a lightening wine review and the workshop culminated in a prize awarded by peer review!

Forthcoming publication:
Creed, A. & McIlveen, P. F. (Under Review). Uncorking the potential of wine language for young wine tourists. In M. Sigala & R. Robinson (Eds.). Managing and marketing wine tourism and destinations: Theory and cases. London, England: Palgrave McMillan.

More of us could work in part-time roles if they were designed better

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Part-time roles become difficult if that employee is the only source of knowledge, contact or sign-off.
http://www.shutterstock.com

Natalie Smith, Queensland University of Technology

Lisa was a young accountant with plenty of experience, solid references and was looking for work. She approached a large accounting firm she had previously worked for in another city in the hope of working with them again.

They were interested, except one thing stood in her way – she could only work part-time. Despite having award winning flexible work policies, this accounting firm wouldn’t employ her, citing the role could not be done on a part-time basis.

Lisa (not her real name) is typical of the 24 people I interviewed as part of my research. These men and women had requested to move to part-time roles in legal, information technology, accounting and consulting firms, having previously worked full-time.


Read more: Three charts on: how part-time work is growing more slowly, but more men are doing it


The roles for nearly half the participants I studied, and across all industries, had not been changed at all when moving to part-time. Performance targets and workload remained the same; only the pay had changed.

The employees had reduced their hours by getting rid of non-urgent tasks such as networking and meetings, and delegating work to team members.

In one case, a female employee had been told by her employer that she wasn’t meeting the same high performance ratings she had in her full-time role, despite achieving the same performance targets for less pay.

My research finds there are actually effective ways to change a full-time role into one that’s part-time. The size of an organisation, the industry, gender of employees or complexity of work have little bearing on this.

However businesses are not considering that these roles need to be redesigned in the first place and this causes problems in managing employees’ workloads and interacting with other employees.

The problems in redesigning roles as part-time

Even though it is possible to design a full-time role into a part-time role that works, there is little guidance on how to redesign. One of the places to start is reducing the number of people the employee interacts with, for example, the number of clients they look after, or the number of people who directly report to them.

Part-time roles become difficult if that employee is the only source of knowledge, contact or sign-off. For example if the employee is an IT manager who needs to be on call for clients for 37.5 hours a week, when typical part-time hours are less then 30 a week.

To redesign these roles, businesses can assign work to a team rather than individual, or team senior employees with junior employees. Employers can also provide systems to share knowledge rather than having one single point of expertise. I found that hospital pharmacists had a lot more flexibility in their roles because they use systems that allow them to share information effectively and quickly between colleagues.

Contrary to findings from other studies, deadlines are not necessarily problematic for part-time work. What is problematic is when tasks are both unpredictable and urgent.

One manager I interviewed said that urgent deadlines were often arbitrary and could be rescheduled. If there is urgent work to be done, employees can work in teams or the employer can renegotiate when part-time hours occur to suit the project deadlines.

The other challenge is that there is little incentive for organisations to reduce implicit work for part-time employees as it is often not measured and is done as unpaid overtime. Implicit work is work that is integral to a role, but not dealing directly with customers. It includes training, business development, travel, administration, staff management and team meetings.

While arguably an issue for all employees, implicit work becomes more problematic when working part-time. For example, an employee can’t do a fraction of a training course or only go away for a few hours of an interstate trip. To make all roles more manageable, particularly those working part-time, organisations should monitor and reduce implicit workloads.

Some of the businesses I studied also relied on the employees to make their part-time roles work, which resulted in minimal redesign of the role. Whereas other organisations weighed up what the employee wanted with the minimum requirements of the role.

This approach, where the employee and manager negotiated, meant the part-time arrangement worked better for both. Being clear on the “job absolutes” gave the part-time worker autonomy to adapt their work around other commitments.

Understanding how to redesign full-time roles to part-time helps debunk some of the myths that existed in some organisations. These myths included that program director and partnership roles could not be done part-time. My study found that part-time can be easier at more senior levels, because of the higher autonomy and less urgent, unpredictable work.

The ConversationHaving part-time roles available means more people can participate in the workforce. Given the economic benefits of this, and the increasing demand from younger and older workers for these sorts of roles, organisations will be left behind if they don’t accommodate well designed part-time arrangements.

Natalie Smith, PhD Student, Queensland University of Technology

This article was originally published on The Conversation. Read the original article.